You want to start your own business, but “risk” isn’t your middle name. You’re not alone. Many successful entrepreneurs are averse to risk–but they have learned the tricks to working around it. And now you can too, with School for Startups. This practical guide shows you how to build a business the smart way–without risking major assets such as your house, savings account, or health insurance. You’ll learn how to increase your chance of success by:

• Funding your venture without investors
• Entering international markets
• Taking full advantage of tools on the Web
• Marketing your product or service for little or no cost
• Deploying a third party to package and ship products
• Taking control of an existing business or franchise

The authors present hundreds of the best ideas for new businesses, along with case-studies proving the effectiveness of their approach.

AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rachel Lewyn will show how practically anyone can get on the air, whether it’s via a niche podcast with an audience of just a few hundred people or a national radio program that reaches millions. Jim and Rachel have put together a guide to doing it right, from reaching out to shows to taking part in engaging discussions with hosts.

Using radio and podcast programs to boost your online profile Jim’s and Rachel’s advice can help establish your brand, spread your ideas, or promote a new product or business. No matter your company’s niche, no matter the nature of the product or idea you’re trying to promote, the tactics in Free Radio & Podcast Marketing In 30 Minutes will substantially benefit your marketing efforts.