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How to Start a Sticker Business

You make art that people want. Whether you illustrate pop culture references or recreate beautiful scenery and landmarks, someone out there wants to buy your art. But what medium will you use to feature your work?

One of the most popular methods for creating and selling art is stickers. They’re easy to make and an easy way for people to grow their art collection. Making stickers is also a great way for an artist to make money by creating.

So have you been wondering how to start a sticker business? Here’s everything you need to know before you sell your first sticker.

What Type of Stickers Are You Making?

Before starting your business, you have to know your product. So first decide what kind of stickers you’re looking to sell. 

Will your customer put your stickers on the back of their cars, or will they use them to decorate laptops, notebooks, or furniture?

The kind of stickers you choose to make determines how your customer will use them. So keep that in mind as you choose your preferred sticker type.

Choose a Business Model

You have to choose the business model that works best for you, your schedule, and your needs. There are three main ways of running a business creating stickers.

The first is with a full-service design company. These require you to upload a design to their website. The company will print and send your stickers to customers, and you’ll receive a commission for each sale.

The second is a printing company that will print your stickers then send them back to you. Here you’ll upload your design and specify how many stickers you want. After you get the stickers back, you’ll have to sell each piece.

The last is the DIY model that doesn’t require the use of a printing company at all. Using this method, you’ll design and print all the stickers yourself with a crafting machine.

What Materials Do You Need?

No matter what model you choose, you’ll need a way to create your sticker designs. Creating digitally with a tablet is often the best option since it’s easy to upload to a printing program.

If you choose to DIY your sticker business, you’ll also need a plotter machine to cut your designs. What kind of stickers you make will determine the other materials you need.

The most popular option is vinyl because it’s easy to work with and versatile. However, for waterproof and outdoor options, PVC is the best option.

How to Market and Sell Your Stickers

Marketing for a small business is essential for its success. Many sticker makers have found the most success marketing their stickers on social media.

A profile that shows off your artistic process and the current designs you offer will draw potential customers to your online business.

You can sell your stickers on established platforms. These are great because they already have a built-in audience and can make finding new customers easier.

The other option is through your own website. Your own business website is great if you want to have total control when it comes to creating a brand. But this method often involves more marketing to find new customers.

Learn How to Start a Sticker Business

Someone out there wants to buy your art to add to their collection. And it’s the time to make your creative talent work for you. So now that you learned how to start a sticker business, what does success look like for you?

If you’re ready to take your business to the next level, apply today to learn all the ways you can level up your startup.

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