
How to Start a Business in Texas: A Step-by-Step Guide
Everything is bigger in Texas, and that includes opportunities for entrepreneurs. With a strong economy, business-friendly policies, and a wealth of resources, the Lone Star State is the ideal location to turn your business dreams into reality. In this guide on how to start a business in Texas, we’ll walk you through the necessary steps to start a successful business, from developing your business idea to managing legal and tax obligations.
Key Takeaways
- Develop your business idea and create a comprehensive plan
- Choose the right business structure, register it, name it and obtain necessary licenses & permits
- Set up finances, choose an ideal location, develop effective marketing strategy & manage legal/tax obligations to succeed in Texas.
Develop Your Business Idea

A solid business idea is the starting point for launching a business in Texas. Take into account your personal strengths and interests, along with the potential profitability of your venture. A unique, marketable concept that meets the needs of your target audience is key to standing out among the 3.1 million small business owners in the state.
Texas offers a diverse range of business opportunities, from selling digital goods to dropshipping. The Small Business Administration (SBA) also provides valuable resources and support for entrepreneurs looking to make their mark in Texas.
When evaluating your business idea, consider the following factors:
- Your own interests, skills, resources, availability, and motivations
- The interests of your local community and how your business can match them
- Whether there is an unmet need in the area
- Whether you can successfully fill that gap
- Be sure to review our business startup checklist to get the wheels turning
Create a Comprehensive Business Plan

A well-crafted business plan is the foundation of a thriving enterprise in Texas. It provides a comprehensive overview of your goals, target market, sales strategies, financial projections, and potential challenges. A solid blueprint for attracting investors and guiding your business toward success can be created through market research, goal setting, financial planning, and drafting the plan.
Funding your new venture in Texas can be achieved through various methods, such as:
- Personal savings
- Support from friends and family
- Bank or micro loans
- Federal loans through the SBA
- Personal financing
- Crowdfunding
- Angel and venture capital investors
Outlining a detailed business plan not only attracts potential investors, but also provides direction for your business.
Choose the Right Business Structure
The selection of the appropriate business structure is of paramount importance as it influences factors like liability, taxation, and management. In Texas, you can choose from sole proprietorships, limited liability companies (LLCs), or corporations. Each structure offers its own benefits and drawbacks, so carefully weigh your options before deciding on the right fit for your business.
Sole proprietorships are the simplest structure and are ideal for individuals running small businesses. A limited liability company (LLC) offers liability protection for business owners and is a popular choice for small to medium-sized businesses.
At the School For Startups, we are going to recommend a limited liability company for 99% of the small business owners just getting started. You can always restructure when necessary, but having an LLC in place can help keep your personal assets safe if something goes wrong.
Corporations, on the other hand, cater to larger businesses with more complex management structures and may involve more legal and financial obligations. Understanding the nuances of each structure will help you choose the right business entity for your Texas venture.
Registering Your Business

After determining your business structure, the next step is to register your business with the appropriate Texas authorities. For sole proprietorships, an Assumed Name Certificate must be filled out and submitted to the local county clerk to register an assumed business name separate from the legal name. Filing fees for a DBA in Texas amount to $25.
For LLCs, you’ll need to file a Certificate of Formation with the Texas Secretary of State. This document includes details such as the company’s official name, contact information, and address. The filing can be completed online via SOSDirect or through alternate methods, with a filing fee of $300.
Remember that appointing a registered agent is also an essential initial step in establishing an LLC or corporation in Texas.
Naming Your Business
The success of your venture hinges greatly on the choice of a unique and memorable business name. It should be easy to pronounce and not too generic, as a difficult or generic name can counterbalance the energy and resources invested in setting up your business.
Scout out a several business name ideas that appeal to you. Conduct a business name search to make sure the desired name has not been nabbed. You can conduct an online search to assess the availability of the desired business name, with a cost of up to $1 per search.
Be sure to conduct a federal and state trademark check to avoid potential trademark infringement issues. Once you have confirmed the availability of your chosen name, it’s advised to secure it as a domain name to facilitate customers’ ability to locate and remember your business. This will help establish a strong online presence for your Texas business.
Obtain Necessary Licenses and Permits

To operate your business legally in Texas, you need to secure the necessary licenses and permits at federal, state, and local levels, including a general business license. The type of business will dictate the necessary licenses and permits; for instance, a restaurant will need a liquor license, and a pawn shop will need a reseller’s license. To research the required licenses and permits, consult the 2022 Texas Business Licenses & Permits Guide, which provides a comprehensive overview of state permits and licenses.
Understanding the requirements of both federal and state employers is key when employing staff in Texas. It’s necessary to plan ahead to make sure all business employer requirements and regulations are met. Reach out to the Texas Economic Development Business Permit Office for assistance in navigating the licensing and permit requirements in Texas. Staying compliant with these legal requirements will help ensure the smooth operation of your business in the Lone Star State.
Set Up Business Finances
Running a successful venture in Texas requires efficient management of your business finances. Start by opening a separate business bank account, which simplifies the process of filing taxes and helps separate company assets from personal assets. A bank account for your business also makes it easier to monitor your income and expenses.
In addition to a separate bank account, consider applying for a business credit card. This can help you separate business expenses and establish credit for your company, which may prove beneficial in securing investments in the future. By setting up your business finances properly from the start, you’ll be well-positioned for growth and success in Texas.
Business Insurance
Protecting your business and personal assets with appropriate insurance coverage is crucial for the long-term success of your venture. In Texas, general liability, professional liability, and property insurance are all recommended to safeguard your business from unforeseen occurrences.
While workers’ compensation insurance is not mandated for most private businesses in Texas, it’s essential to evaluate the specific insurance needs of your business. Some important insurance options to consider include:
- General liability insurance
- Property insurance
- Professional liability insurance
- Business interruption insurance
- Cyber liability insurance
Providing health insurance is not mandatory for small employers in Texas, but offering it can be an attractive incentive for potential employees.
By considering the unique needs of your Texas business, you’ll be better equipped to choose the right insurance coverage.
Choose the Ideal Business Location

The success of your business in Texas greatly depends on the selection of the perfect location. Before committing to a location, ensure that the area is zoned for the type of business you plan to establish. Consider factors such as demographics, accessibility, and the presence of competitors in the vicinity.
Austin, in particular, is known for being a hub for small businesses in Texas. However, each city and town in the state offers unique opportunities and challenges. By carefully researching and selecting the ideal business location, you’ll set the stage for success in the competitive Texas market.
Develop an Effective Marketing Strategy
Attracting and retaining customers in Texas necessitates an effective marketing strategy. Your strategy should include elements like branding, online presence, and promotional activities to engage your target audience. By identifying customer needs and preferences, you can develop tactics to reach and engage them effectively.
Promotional activities may include advertising, public relations, direct mail, and social media campaigns. Additionally, offering discounts, loyalty programs, and other incentives can help draw and maintain customers in the competitive Texas business landscape. By developing and implementing a comprehensive marketing strategy, you’ll be well-positioned to grow your business in the Lone Star State.
Manage Legal and Tax Obligations
Proper management of your legal and tax obligations is key to ensuring your business operates legally and smoothly in Texas. Start by obtaining a federal Employer Identification Number (EIN). This nine-digit tax identification number, assigned by the Internal Revenue Service, is required by banks to open an account in the business’s name and by other companies to process payments.
Registering for state and local taxes is another critical step in managing your legal and tax obligations. Texas businesses, excluding sole proprietorships, general partnerships, and a few others, are liable to pay a state franchise tax. This rule applies across the board regardless of their size or purpose. Be sure to research the state and local taxes that apply to your specific business type and stay compliant with these requirements to ensure your Texas business operates legally and successfully.
Utilize Available Resources and Support
While starting and growing a business in Texas might seem daunting, there are numerous resources and support systems available to assist you. The Governor’s Small Business Assistance team provides valuable support for entrepreneurs in Texas, and you can contact them at smallbusiness@gov.texas.gov. Additionally, SCORE, a highly regarded business mentoring network across the country, offers guidance and expertise for small business owners.
Local business organizations, such as chambers of commerce, can also provide support and resources to help you succeed in the Texas market. By leveraging these resources and support systems, you’ll be better equipped to navigate the challenges of starting and growing your business in the Lone Star State.
Summary
Starting a business in Texas offers numerous opportunities for entrepreneurs seeking to make their mark in a thriving, business-friendly environment. By following the steps outlined in this guide, from developing your business idea to managing legal and tax obligations, you’ll be well on your way to building a successful and sustainable business in the Lone Star State. Remember, with persistence, hard work, and the right resources, the sky’s the limit for your Texas business.
Frequently Asked Questions
How much does it cost to start a business in Texas?
The minimum cost to start an LLC or a corporation in Texas is $300, with an additional $25 fee for expedited services.
What is the first step in starting a business in Texas?
To start a business in Texas, the first step is to write a business plan and determine the business structure. Afterwards, it is necessary to pick a business name, acquire an employer identification number, get the required permits and licenses, and register for business banking.
What are some popular business opportunities in Texas?
Starting a digital business or dropshipping in Texas is a popular business opportunity. The Small Business Administration (SBA) provides resources to entrepreneurs who wish to establish a business in the Lone Star State. The SBA offers a variety of services to help entrepreneurs get started, including business plan development, loan programs, and access to capital. They also provide guidance on how.
How do I register my business in Texas?
To register your business in Texas, file an Assumed Name Certificate with the county clerk for a sole proprietorship, or a Certificate of Formation with the Texas Secretary of State for an LLC.