Online review platforms can have a dramatic effect on your business. Overwhelmingly, the power of Google Reviews, Yelp, and Facebook, among other platforms, can end up determining whether or not someone chooses your business.
Another term for online reviews is “social proof.” This means that when a consumer is making a decision to purchase your product or service, they are effectively looking at reviews to determine whether or not your business will do what it says.
This is a blessing and a curse because a person is much more likely to take the time to write a review if they’re upset. And they know that most people will absolutely look at Google first before making a decision.
When it comes to Google Search and most search engines, your business profile will include reviews. Even if you haven’t claimed your business from the Google My Business listing, there is still sometimes the ability to leave reviews.
So if you haven’t set up Google My Business, you might still have reviews that you’re unaware of. But how can a responsible business put together a process for turning business reviews into a powerful driver for your product or service?
Online, 63.6 percent of consumers say that they check Google before deciding to even visit a local business.
This means that your absence on the platform will also be noticed. If you aren’t willing to link to your Google Reviews page from your website, then you need to figure out why. If the reviews are bad, there’s a way to fix them.
But what if you’re starting at zero? How do you get happy customers to leave positive reviews about your company? This is how we do this for our own clients: